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Elon Journal of Undergraduate Research in Communications - 2015 VOL. 6 NO. 1

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Human Behavior
2015, Vol. 6 No. 1
Narcissism and Social Networking Sites: The Act of Taking Selfies
By Taylor M. Wickel
Published by Elon Journal of Undergraduate Research in Communications
This study focused on why the act of taking selfies and posting them to the Internet is a factor leading to an increase in narcissistic and selfish behaviors. This study examined whether the Millennial Generation believes the selfie phenomenon is... Read Article »
Narcissism Millenials Social Networking Selfie Human Behavior Behavioral Psychology Personality Social Media
Interpersonal Relationships
2015, Vol. 6 No. 1
The Effect of Technology on Face-to-Face Communication
By Emily Drago
Published by Elon Journal of Undergraduate Research in Communications
Recent technological advancements have had a drastic impact on the way individuals communicate. In this research, previous studies were analyzed, field observations were conducted, and an online survey was administered to determine the level of... Read Article »
Technology Face-to-face Communication Cell Phones Interpersonal Communication Relationships Mobile Texting
Marketing
2015, Vol. 6 No. 1
Analysis of Promising Beacon Technology for Consumers
By Marisa Moody
Published by Elon Journal of Undergraduate Research in Communications
To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
Location-based Marketing Marketing Advertising Beacon Brands Brand Strategy
Social Media
2015, Vol. 6 No. 1
How Twitter is Changing Narrative Storytelling: A Case Study of the Boston Marathon Bombings
By Mary Kate Brogan
Published by Elon Journal of Undergraduate Research in Communications
Understanding social media, an integral part of 21st century American life, is more important than ever. On the one-year anniversary of the 2013 Boston Marathon bombings, it is clear that Twitter was a primary source of information for many Americans... Read Article »
Twitter Narrative Storytelling Storytelling Social Media Boston Terrorism
Marketing
2015, Vol. 6 No. 1
The Impact of Technology on Music Stars' Cultural Influence
By Dean Shapero
Published by Elon Journal of Undergraduate Research in Communications
This research paper addressed how technology has changed cultural relationships consumers have with music. The music industry’s business model has undergone substantial change over the last decade, and understanding artists’ cultural... Read Article »
Celebrities Social Media Branding Music Industry Social Influence Twitter Music Culture
Marketing
2015, Vol. 6 No. 1
Faux Activism in Recent Female-Empowering Advertising
By Alyssa Baxter
Published by Elon Journal of Undergraduate Research in Communications
This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted,... Read Article »
Marketing Advertising Brand Activism Feminism
Social Media
2015, Vol. 6 No. 1
How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity
By Melissa Hanke
Published by Elon Journal of Undergraduate Research in Communications
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
Social Media Marketing Social Media Branding Brand Identity YouTube
Social Media
2015, Vol. 6 No. 1
Instabranding: Shaping the Personalities of the Top Food Brands on Instagram
By Kate Ginsberg
Published by Elon Journal of Undergraduate Research in Communications
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
Social Media Instagram Food Advertising Branding Personification
American Cinema
2015, Vol. 6 No. 1
An Examination of Native Americans in Film and Rise of Native Filmmakers
By Julia Boyd
Published by Elon Journal of Undergraduate Research in Communications
This paper explored the role of Native Americans in the Hollywood film industry and their actions to establish authentic representations of their population and culture in the media. Using academic literature, film analyses, and contemporary film... Read Article »
Native Americans Whitewashing Minorities Film Stereotypes Stereotyping Redface Ethnocentrism American Cinema
American Media
2015, Vol. 6 No. 1
Yesterday's News: Media Framing of Hitler's Early Years, 1923-1924
By Katherine Blunt
Published by Elon Journal of Undergraduate Research in Communications
This research used media framing theory to assess newspaper coverage of Hitler published in The New York Times, The Christian Science Monitor, and The Washington Post between 1923 and 1924. An analysis of about 200 articles revealed “credible... Read Article »
American Media Media Framing Adolf Hitler Nazism The New York Times
Media Framing
2015, Vol. 6 No. 1
A Framing Analysis of Media Coverage of the Rodney King Incident and Ferguson, Missouri Conflicts
By Sarah Bowen
Published by Elon Journal of Undergraduate Research in Communications
This study explored how news organizations presented the Ferguson, Missouri, story in comparison with a similar Rodney King incident that happened two decades ago. The purpose of this study was to analyze if and how the mainstream news media have... Read Article »
Media Framing Agenda Setting Race Mass Media Public Opinion Protest Race Relations Rodney King Ferguson

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