From JournalQuest

Elon Journal of Undergraduate Research in Communications - 2014 VOL. 5 NO. 2

Journal Home - About JournalQuest
Marketing
2014, Vol. 5 No. 2
Who You Are Affects What You Buy: The Influence of Consumer Identity on Brand Preferences
By Morgan A. Ilaw
Published by Elon Journal of Undergraduate Research in Communications
This study examined the extent to which individuals used their self-concepts to determine brand preference. It was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent... Read Article »
Marketing Social Identity Brand Preference Self-Image
Marketing
2014, Vol. 5 No. 2
Humanizing a Brand: Consumer Relationships Through an Anthropomorphic Lens
By Kristen Calabro
Published by Elon Journal of Undergraduate Research in Communications
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
Marketing Branding Anthropomorphism Consumer Relationships Brand Development
Marketing
2014, Vol. 5 No. 2
Representations of American Culture in Food Advertisements in Mainstream, Latina, and African-American Magazines
By Laura Van Drie
Published by Elon Journal of Undergraduate Research in Communications
This study analyzed 54 advertisements for food products, grocery stores and restaurants in nine major women’s magazines in order to gain understanding of the values of American ethnic groups. The author divided the magazines by audience (mainstream... Read Article »
Marketing Advertising Food Advertising Women's Magazines Health Food
Marketing
2014, Vol. 5 No. 2
Interactive Graphic Novels: A Hybrid Advertising Technique
By Mike Ayer
Published by Elon Journal of Undergraduate Research in Communications
As web-based technologies continue to advance, marketers and advertisers are pairing up traditional advertising with new web-based techniques to create innovative ways to communicate messages. This study analyzed Interactive Graphic Novels (IGNs... Read Article »
Graphic Novels Interactive Media Advertising Rich Media
Feminism
2014, Vol. 5 No. 2
Feminine Agendas: The Historical Evolution of Feminism as Reflected in the Content of American Women's Magazines
By Kyra Gemberling
Published by Elon Journal of Undergraduate Research in Communications
The purpose of this research is to identify trends and themes that reflect feminist values in American women’s magazines throughout history. The goal is to show that feminism was an frequently discussed topic in American media as it gained... Read Article »
Feminism Women's Studies Women's Magazines American Feminist Movement
Social Media
2014, Vol. 5 No. 2
How Christian Leaders Interact with Twitter
By Zachary Horner
Published by Elon Journal of Undergraduate Research in Communications
This paper explores the relationship between Christian leaders and Twitter. Twitter’s founding resulted in an outburst in the use of the social media platform. Christian leaders quickly caught on, and today they use Twitter for a number of... Read Article »
Twitter Christianity Social Media Communication Religion
Mass Media
2014, Vol. 5 No. 2
From "Pockets of Poverty" to Potential Prosperity in Appalachia: Examining Mass Media Narratives of Poverty Stereotypes in Appalachia
By Gloria So
Published by Elon Journal of Undergraduate Research in Communications
This research examined poverty stereotypes in Appalachia that were portrayed in a national newspaper, The New York Times, and a local newspaper, The Mountain Eagle in Whitesburg, Kentucky. The study looks at framing through narrative and content... Read Article »
Poverty Stereotypes Mass Media Media Narratives Appalachia Kentucky

Journal Archives

Download Issue (PDF)