Marketing (tagged articles)
Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V
Kailyn Schmidt - With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble to effectively communicate... Keep Reading »
The Burrito Behemoth: Chipotle Mexican Grill and Its Model for Success
Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate... Keep Reading »
Instagram and Branding: A Case Study of Dunkin' Donuts
Kally A. Lavoie - Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found that Dunkin' Donuts... Keep Reading »
Examining Social Media and Digital Practices Among Southeastern Magazines
Jonathan Black - Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast to determine what practices... Keep Reading »
How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity
Melissa Hanke - As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing Chanel, Dior, and... Keep Reading »
The keyword Marketing is tagged in the following 14 articles.
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