Marketing  (tagged articles)

The keyword Marketing is tagged in the following 14 articles.

2016, Vol. 7 No. 1
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
2016, Vol. 12 No. 2
Published by Discussions
Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of... Read Article »
2015, Vol. 6 No. 2
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
2015, Vol. 6 No. 2
Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast... Read Article »
2015, Vol. 6 No. 1
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
2015, Vol. 6 No. 1
This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted,... Read Article »
2015, Vol. 6 No. 1
To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
2014, Vol. 5 No. 2
This study examined the extent to which individuals used their self-concepts to determine brand preference. It was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent... Read Article »
2014, Vol. 5 No. 2
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
2014, Vol. 5 No. 2
This study analyzed 54 advertisements for food products, grocery stores and restaurants in nine major women’s magazines in order to gain understanding of the values of American ethnic groups. The author divided the magazines by audience (mainstream... Read Article »
2013, Vol. 3 No. 1
The air travel industry is changing. The needs of the environment are being considered and research into ways of improving the industry is being explored. This paper explores the current climate in the commercial airline industry, paying special... Read Article »
2011, Vol. 3 No. 07
American culture is saturated with messages propagated by mass media. What was originally created for encouraging consumerism is now being promoted to a society that is being consumed by the messages themselves. Mass media is especially harmful... Read Article »
2010, Vol. 2 No. 10
Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used... Read Article »
2010, Vol. 2009/2010 No. 1
As early as 1978 the Henley Center identified that household interactions were becoming increasingly ‘cellular’ rather than ‘nuclear’2; that is increasingly family interaction as a unit was becoming far less regular and more... Read Article »

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