Advertising  (tagged articles)

The keyword Advertising is tagged in the following 19 articles.

2016, Vol. 7 No. 1
Predicting the future of the news industry begins with understanding the history of newspapers and the current news delivery landscape. Because the Internet has brought fundamental shifts to news distribution, successful organizations of the future... Read Article »
2016, Vol. 7 No. 1
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
2015, Vol. 6 No. 2
In recent decades, research has focused on the powerful effects of Advertising on negative body image. While researchers have studied how the general female population reacts to various Advertising techniques, little research has been published... Read Article »
2015, Vol. 6 No. 2
Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast... Read Article »
2015, Vol. 6 No. 2
Like other communication-related fields, such as broadcast journalism and print journalism that typically have their own student-led organizations, strategic communications students obtain hands-on experience through student-run agencies, which... Read Article »
2015, Vol. 6 No. 1
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
2015, Vol. 6 No. 1
This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted,... Read Article »
2015, Vol. 6 No. 1
To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
2014, Vol. 5 No. 2
This study analyzed 54 advertisements for food products, grocery stores and restaurants in nine major women’s magazines in order to gain understanding of the values of American ethnic groups. The author divided the magazines by audience (mainstream... Read Article »
2014, Vol. 5 No. 2
As web-based technologies continue to advance, marketers and advertisers are pairing up traditional Advertising with new web-based techniques to create innovative ways to communicate messages. This study analyzed Interactive Graphic Novels (IGNs... Read Article »
2014, Vol. 5 No. 1
While commercial businesses utilize guerrilla Advertising regularly nowadays, the practice has crossed over into non-commercial territory: the public health industry. The purpose of this study is to assess the perceived efficacy of guerrilla Advertising... Read Article »
2014, Vol. 5 No. 1
The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in Advertising is less known. This study examined how brand identities... Read Article »
2012, Vol. 3 No. 2
Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to... Read Article »
2013, Vol. 4 No. 2
The twenty-first century has seen a significant increase in environmental awareness and activism, which has ultimately developed into a pro-environmental trend. Similar to previous societal trends such as cigarette smoking and fashion fads, environmentalism... Read Article »
2013, Vol. 4 No. 1
Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase... Read Article »
2011, Vol. 3 No. 07
American culture is saturated with messages propagated by mass media. What was originally created for encouraging consumerism is now being promoted to a society that is being consumed by the messages themselves. Mass media is especially harmful... Read Article »
2010, Vol. 2 No. 10
Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally Advertising has been used... Read Article »

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