Elon Journal of Undergraduate Research in Communications - 2013 VOL. 4 NO. 1

2013, Vol. 4 No. 1
With social media recently evolving as a platform for social, informational, and political exchanges, it comes as no surprise that in the last few years several politicians have integrated Twitter into their campaigns. The goal of this study was... Read Article »
2013, Vol. 4 No. 1
Today’s modern age has led to a plethora of information available at the fingertips of all voters. During the 2012 presidential election cycle and specifically, during the three presidential debates that occurred in the fall, candidates Barack... Read Article »
2013, Vol. 4 No. 1
In today’s election atmosphere, Americans are inundated with campaign advertisements during the election cycle. Much research has been done on campaign advertisements, but not much about ad watches. Ad watches are critiques or commentary of... Read Article »
2013, Vol. 4 No. 1
This study, conducted during a two-week period leading up to the 2012 Presidential Election, analyzed three prime time news broadcasts to determine whether male journalists reported more hard news stories than female journalists throughout a segment... Read Article »
2013, Vol. 4 No. 1
Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase... Read Article »
2013, Vol. 4 No. 1
Childhood obesity is an important issue facing our country and as a result, public health programs including the Let's Move! campaign have been implemented to prevent this growing epidemic. The Let's Move! campaign released a series of print, TV... Read Article »
2013, Vol. 4 No. 1
Using a qualitative content analysis and online survey, this research examined how college students perceive and respond to the portrayal of women when exposed to misogynistic lyrics. Based on cultivation theory, this study analyzed the lyrical... Read Article »
2013, Vol. 4 No. 1
This article compares the media's framing of five groups in response to a societal catalyst that propelled them into the public and media spotlight: Native Americans during the Indian Wars; women during the suffrage movement; African Americans during... Read Article »
2013, Vol. 4 No. 1
This is a case study looking at how the legal system is portrayed on prime time network television crime dramas in respect to suspect treatment, the case building process and trial length. Through content analysis, it compared the exaggerations... Read Article »

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