Social Media Marketing  (tagged articles)

The keyword Social Media Marketing is tagged in the following 2 articles.

2015, Vol. 6 No. 2
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
2015, Vol. 6 No. 1
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »

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