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Elon Journal of Undergraduate Research in Communications - 2016 VOL. 7 NO. 1

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Social Networking
2016, Vol. 7 No. 1
A Content Analysis of Celebrity Instagram Posts and Parasocial Interaction
By Janabeth Ward
Published by Elon Journal of Undergraduate Research in Communications
Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their social media accounts have on fans and... Read Article »
Parasocial Interaction Instagram Celebrity Gratification Theory Social Networking Social Media
Television
2016, Vol. 7 No. 1
Examining Preadolescent Television Programming and the Rise of Generation Me
By Johanna Rosen
Published by Elon Journal of Undergraduate Research in Communications
Preadolescence is a pivotal time for individuals as they develop their own set of values, attitudes, and beliefs. With children ages 11 to 14 reportedly watching nearly three hours a day of television, TV programming can be enormously influential... Read Article »
Television Fame Narcissism Preadolescent Television Vanity New Media Generational Theory
2016, Vol. 7 No. 1
How YouTube Developed into a Successful Platform for User-Generated Content
By Margaret Holland
Published by Elon Journal of Undergraduate Research in Communications
Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined... Read Article »
YouTube User-Generated Content Personal Branding Content Creators Viewership Social Networks New Media
Social Media
2016, Vol. 7 No. 1
Yoga On Instagram: Disseminating or Destroying Traditional Yogic Principles?
By Skyler Cowans
Published by Elon Journal of Undergraduate Research in Communications
Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram &ndash... Read Article »
Yoga Instagram Social Media Personal Health Popular Culture
Mental Illness
2016, Vol. 7 No. 1
Exaggerations and Stereotypes of Schizophrenia in Contemporary Films
By Nikita DeMare
Published by Elon Journal of Undergraduate Research in Communications
Due to filmmakers focusing on violence, traumatic events, and hallucinations when depicting characters with schizophrenia, critics have scrutinized the representation of mental disorders in contemporary films for years. This study compared previous... Read Article »
Schizophrenia Film Violence Stereotypes Mental Illness
Crisis Communications
2016, Vol. 7 No. 1
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell
By MaryClaire Schulz
Published by Elon Journal of Undergraduate Research in Communications
In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period... Read Article »
Brand Partnerships Crisis Communications Stakeholder Relations Viral Media Non-governmental Organizations LEGO
Corporate Communications
2016, Vol. 7 No. 1
Evaluating the Internal Communications of the Triangle's "Best Places to Work"
By Kristen DeMaria
Published by Elon Journal of Undergraduate Research in Communications
Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal communications in companies deemed "Best Places to Work" by the Triangle... Read Article »
Internal Communications Job Satisfaction Corporate Culture Open Feedback Employee Participation Corporate Communications Workplace
Advertising
2016, Vol. 7 No. 1
Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V
By Kailyn Schmidt
Published by Elon Journal of Undergraduate Research in Communications
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
Advertising International Advertising Marketing Branding Strategic Communication
Television
2016, Vol. 7 No. 1
Motives for Engaging with the Kardashian Reality Television Family
By Kayla Hammer
Published by Elon Journal of Undergraduate Research in Communications
Reality television has been around for more than a half-century, dating back to the hidden cameras in Candid Camera in 1948. Today, one of the most popular reality television shows is Keeping Up with the Kardashians, an inside look at a celebrity... Read Article »
Reality Television Kardashians Celebrity Social Comparison Networking Television
New Media
2016, Vol. 7 No. 1
Models of Internet Monetization
By David Perell
Published by Elon Journal of Undergraduate Research in Communications
Predicting the future of the news industry begins with understanding the history of newspapers and the current news delivery landscape. Because the Internet has brought fundamental shifts to news distribution, successful organizations of the future... Read Article »
Media New Media Online Advertising Business Models News Media Monetization

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