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Elon Journal of Undergraduate Research in Communications

Journal Description

The Elon Journal of Undergraduate Research in Communications is the nation's only journal devoted to undergraduate research in communications. The three purposes of the journal are: to publish the best undergraduate research in Elon's School of Communications each term; to serve as a repository for quality work to benefit future students seeking models for how to do undergraduate research well; and to advance the university's priority to emphasize undergraduate student research. The journal is published twice a year, with spring and fall issues.

Published By

Elon University
100 Campus Drive, Elon, NC

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Journal Archives

2016 Volume 7 Number 1
2016 - VOL. 7 NO. 1
2015 Volume 6 Number 2
2015 - VOL. 6 NO. 2
2015 Volume 6 Number 1
2015 - VOL. 6 NO. 1
2014 Volume 5 Number 2
2014 - VOL. 5 NO. 2
2014 Volume 5 Number 1
2014 - VOL. 5 NO. 1
2013 Volume 4 Number 2
2013 - VOL. 4 NO. 2
2013 Volume 4 Number 1
2013 - VOL. 4 NO. 1
2012 Volume 3 Number 2
2012 - VOL. 3 NO. 2

LATEST ISSUE

2016 - VOL. 7 NO. 1
Business & Communications » Social Networking
A Content Analysis of Celebrity Instagram Posts and Parasocial Interaction
Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their social media accounts have on fans and the relationships they create. The purpose of this study is to find fan engagement and the parasocial phenomenon in celebrities' Instagram activity. It analyzed 50 Instagram posts of three female singers—Taylor Swift, Selena Gomez, and Ariana Grande...
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Film & Media » Television
Examining Preadolescent Television Programming and the Rise of Generation Me
Preadolescence is a pivotal time for individuals as they develop their own set of values, attitudes, and beliefs. With children ages 11 to 14 reportedly watching nearly three hours a day of television, TV programming can be enormously influential. This study examined how preteen TV programming has changed over time by comparing and contrasting shows from different decades. This study found the values highlighted in early 21st century programming for preadolescents are more individualistically driven...
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Business & Communications »
How YouTube Developed into a Successful Platform for User-Generated Content
Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent YouTubers have created a successful personal brand. Analysis revealed the common characteristics that these online celebrities shared, the appeal of their content to viewers, and their use of traditional media to strengthen their branding...
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Business & Communications » Social Media
Yoga On Instagram: Disseminating or Destroying Traditional Yogic Principles?
Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram – and its more than 300 million accounts – to virtually share their favorite poses, sequences, and yogic philosophies. This paper examines the popular culture of yoga on Instagram and how it relates to the ancient Indian traditions of which the practice...
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Film & Media » Mental Illness
Exaggerations and Stereotypes of Schizophrenia in Contemporary Films
Due to filmmakers focusing on violence, traumatic events, and hallucinations when depicting characters with schizophrenia, critics have scrutinized the representation of mental disorders in contemporary films for years. This study compared previous research on schizophrenia with the fictional representation of the disease in contemporary films. Through content analysis, this study examined 10 films featuring a schizophrenic protagonist, tallying moments of violence and charting if they fell into...
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Business & Communications » Crisis Communications
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell
In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period, this case study examined how Greenpeace influenced LEGO's communications with its consumers and its subsequent decision to terminate its partnership with Shell. Findings suggest that the popularity of a Greenpeace viral video played a role in LEGO's decision...
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Business & Communications » Corporate Communications
Evaluating the Internal Communications of the Triangle's "Best Places to Work"
Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal communications in companies deemed "Best Places to Work" by the Triangle Business Journal and its influence on corporate culture. Interviews with five professionals from the "Best Places to Work" listing revealed a close connection between internal communications and corporate culture. The study found that providing an environment...
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Business & Communications » Advertising
Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble to effectively communicate with people from diverse nations. This study examined the extent of standardization practiced by the company for its Pantene Pro-V line of products and which components are most commonly standardized or adapted. Analysis showed...
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Film & Media » Television
Motives for Engaging with the Kardashian Reality Television Family
Reality television has been around for more than a half-century, dating back to the hidden cameras in Candid Camera in 1948. Today, one of the most popular reality television shows is Keeping Up with the Kardashians, an inside look at a celebrity family based in Los Angeles. This study explored why college-aged women feel a personal connection to the show and why they've been following the family for nearly a decade. Based on six interviews conducted with interested viewers, the study found that...
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Business & Communications » New Media
Models of Internet Monetization
Predicting the future of the news industry begins with understanding the history of newspapers and the current news delivery landscape. Because the Internet has brought fundamental shifts to news distribution, successful organizations of the future will capitalize on the digital world's economics and scale. This study documents the recent adjustments in American newspaper distribution and predicts the business models required for news organizations to survive. This research found that the Internet...
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