Brands  (tagged articles)

The keyword Brands is tagged in the following 2 articles.

2015, Vol. 6 No. 1
To be at the forefront of innovations that push Brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
2011, Vol. 3 No. 12
The rise of superBrands has many implications for the nature of work, workers, and organizations. This paper explores superBrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as... Read Article »

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