Brands  (tagged articles)

The keyword Brands is tagged in the following 2 articles.

Marketing
2015, Vol. 6 No. 1
Analysis of Promising Beacon Technology for Consumers
By Marisa Moody
Published by Elon Journal of Undergraduate Research in Communications
To be at the forefront of innovations that push Brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
Location-based Marketing Marketing Advertising Beacon Brands Brand Strategy
Globalization
2011, Vol. 3 No. 12
SuperBrands, Globalization, and Neoliberalism: Exploring Causes and Consequences of the Nike Superbrand
By Tasnim B. Kazi
The rise of superBrands has many implications for the nature of work, workers, and organizations. This paper explores superBrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as... Read Article »
Globalization Neoliberalism Superbrands Nike Organizations Multinational Corporations

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