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Elon Journal of Undergraduate Research in Communications - 2013 VOL. 4 NO. 2

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Film Authorship
2013, Vol. 4 No. 2
A Case Study on Film Authorship: Exploring the Theoretical and Practical Sides in Film Production
By David Tregde
Published by Elon Journal of Undergraduate Research in Communications
Film authorship has been a topic of debate in film theory since the Cahiers du Cinema critics first birthed auteur theory. Andrew Sarris used this theory to categorize directors based on their level of artistic authorship, solidifying the idea that... Read Article »
Film Authorship Theory Production Case Study
Personal Branding
2013, Vol. 4 No. 2
Pay for Play: Analysis of the Image Restoration Strategies of High Profile College Athletes
By Jacob H. Selzer
Published by Elon Journal of Undergraduate Research in Communications
This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze... Read Article »
Image Restoration Student Athletes Athletics Sports Personal Branding
Strategic Communications
2013, Vol. 4 No. 2
Evolution of the Gaming Experience: Live Video Streaming and the Emergence of a New Web Community
By Nathan Edge
Published by Elon Journal of Undergraduate Research in Communications
The introduction of Internet Protocol Television (IPTV) into the eSports industry has caused an unprecedented growth in its viewership and community involvement. As uses and gratifications theory suggests, individuals are actively seeking out new... Read Article »
IPTV Sports Cyber Athlete Live Streaming Video Games
Social Media
2013, Vol. 4 No. 2
Constantly Connected: The Impact of Social Media and the Advancement in Technology on the Study Abroad Experience
By Sarah Wooley
Published by Elon Journal of Undergraduate Research in Communications
This study examined the impact of the advancement in technology and convenience of social media on the study abroad experience. It tried to determine whether smartphones and their ability to remotely access the Internet on the go positively or negatively... Read Article »
Study Abroad Social Media Smartphones New Media Social Media Use Abroad
American Politics
2013, Vol. 4 No. 2
Public Perceptions of Media Bias: A Meta-Analysis of American Media Outlets During the 2012 Presidential Election
By Daniel Quackenbush
Published by Elon Journal of Undergraduate Research in Communications
There has been a considerable surge of scholastic inquiry in recent years into understanding the factors responsible for the fluctuating levels of public trust in the American news media. With every election year, the American public continues to... Read Article »
American Media Liberal Media Bias Partisanship 2012 Election Public Perception Elections
Television
2013, Vol. 4 No. 2
The Construction of Southern Identity Through Reality TV: A Content Analysis of Here Comes Honey Boo Boo, Duck Dynasty and Buckwild
By Ariel Miller
Published by Elon Journal of Undergraduate Research in Communications
The reality television genre has been increasingly at the forefront of media and cultural studies and a subject of critique across the disciplines of communications, anthropology and visual studies. While reality television programs have been analyzed... Read Article »
Television Realitvy TV Identity Stereotypes Southern Culture American South
Green Advertising
2013, Vol. 4 No. 2
Examining Green Advertising and Its Impact on Consumer Skepticism and Purchasing Patterns
By Lindsay Richards
Published by Elon Journal of Undergraduate Research in Communications
The twenty-first century has seen a significant increase in environmental awareness and activism, which has ultimately developed into a pro-environmental trend. Similar to previous societal trends such as cigarette smoking and fashion fads, environmentalism... Read Article »
Green Environmentalism Advertising Skepticism Consumers
Advertising
2013, Vol. 4 No. 2
Appealing to Women: An Analysis of Print Advertisements in Three Women's Interest Magazines
By Kelly Beane
Published by Elon Journal of Undergraduate Research in Communications
The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to... Read Article »
Advertising Women Content Analysis Resnik-Stern Print Magazines
Advertising
2013, Vol. 4 No. 2
Testing the Appeals of Feminist Ideologies in Female Athletic Advertising
By Leigh Burgess
Published by Elon Journal of Undergraduate Research in Communications
The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed... Read Article »
Feminism And Advertising Women's Athletic Advertising Generation Y Feminism Advertising Sports

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