Social Media  (tagged articles)

The keyword Social Media is tagged in the following 30 articles.

2016, Vol. 8 No. 10
Pride and Prejudice, the work of nineteenth century novelist Jane Austen, has been celebrated for over two-hundred years since its first publication. It has been adapted, reinvented and re-imagined over and over again to the delight of both loyal... Read Article »
2016, Vol. 8 No. 09
Something seems different about 2016. Something many of us just can’t place our fingers on. Sure, The Donald looms disconcertingly over us, a threatening testament to American fear, but it’s not like he has transformed the political... Read Article »
2016, Vol. 8 No. 09
The right to privacy dates back farther than 1890, when Supreme Court Justice Louis Brandeis penned The Right to Privacy: “In the very early times, the law gave remedy only for physical interference with life and property, for trespasses vi... Read Article »
2016, Vol. 7 No. 1
Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram &ndash... Read Article »
2016, Vol. 7 No. 1
Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their Social Media accounts have on fans and... Read Article »
2016, Vol. 8 No. 03
The 2015 photo series “Removed,” shot by Eric Pickersgill, contains twenty-eight black and white photographs showing different individuals of all ages staged in various settings looking down at their palms as if scrolling through their... Read Article »
2015, Vol. 6 No. 2
Instagram, a Social Media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
2016, Vol. 2015/2016 No. 2
In the last few years the Internet has borne witness to and facilitated a great deal of social and societal change. From Hilary Clinton's positive 2010 address; ‘Remarks on Internet Freedom', to the Tunisian and Egyptian revolutions that showcased... Read Article »
2015, Vol. 6 No. 2
Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and Social Media practices of four city magazines based in the American Southeast... Read Article »
2015, Vol. 7 No. 09
Since its introduction by German-born Political Scientist Elizabeth Noelle-Neumann in 1974, the Spiral of Silence theory has become one of the most-researched communication theories that explains public opinion formation in a media environment (... Read Article »
2015, Vol. 6 No. 1
Instagram is a growing Social Media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
2015, Vol. 6 No. 1
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
2015, Vol. 6 No. 1
This research paper addressed how technology has changed cultural relationships consumers have with music. The music industry’s business model has undergone substantial change over the last decade, and understanding artists’ cultural... Read Article »
2015, Vol. 6 No. 1
Understanding Social Media, an integral part of 21st century American life, is more important than ever. On the one-year anniversary of the 2013 Boston Marathon bombings, it is clear that Twitter was a primary source of information for many Americans... Read Article »
2015, Vol. 6 No. 1
This study focused on why the act of taking selfies and posting them to the Internet is a factor leading to an increase in narcissistic and selfish behaviors. This study examined whether the Millennial Generation believes the selfie phenomenon is... Read Article »
2015, Vol. 7 No. 02
Early in 2007, a junior senator with a thin legislative résumé but an inspiring background in community organizing approached a Facebook executive during the site’s period of exponential growth. That senator, later known as our... Read Article »
2015, Vol. 7 No. 02
Much has been said in regards to Barack Obama’s revolutionary use of technology during both his 2008 and 2012 campaigns for President of the United States. Yet, during his administration, that groundbreaking tactic suddenly disappeared. In... Read Article »
2014, Vol. 5 No. 2
This paper explores the relationship between Christian leaders and Twitter. Twitter’s founding resulted in an outburst in the use of the Social Media platform. Christian leaders quickly caught on, and today they use Twitter for a number of... Read Article »
2014, Vol. 5 No. 1
This study interviewed journalists across the United States in 2013 to find out how online and mobile technologies have changed television journalism in the past decade and what new technologies and trends they expect in the future. Interviews with... Read Article »
2014, Vol. 5 No. 1
This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one... Read Article »
2014, Vol. 5 No. 1
Can Twitter be used in marketing an artist’s music during award shows? To answer this question, the author examined four artists at the 2013 MTV VMAs—Robin Thicke, Justin Timberlake, Drake, and Kanye West--who experienced a peak of references... Read Article »
2012, Vol. 3 No. 2
Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet... Read Article »
2012, Vol. 3 No. 2
Tiger Woods saw his reputation crumble as reports of infidelity leaked to the press in November of 2009. This research evaluated the crisis management strategies of Woods and his crisis management staff, as well as Social Media's role and reaction... Read Article »
2012, Vol. 3 No. 2
This research examined how people experiencing homelessness use the Social Media platforms of blogs, Facebook, Twitter, and LinkedIn. Through 15 interviews at a day shelter in a central North Carolina city, the author discovered that people experiencing... Read Article »
2012, Vol. 3 No. 2
Facebook fan pages allow a brand to create an online community of brand users through the social networking site. By pressing Facebook's "like" button, a Facebook user can become a fan of the page and can interact with the brand and other consumers... Read Article »
2013, Vol. 4 No. 2
This study examined the impact of the advancement in technology and convenience of Social Media on the study abroad experience. It tried to determine whether smartphones and their ability to remotely access the Internet on the go positively or negatively... Read Article »
2013, Vol. 4 No. 1
With Social Media recently evolving as a platform for social, informational, and political exchanges, it comes as no surprise that in the last few years several politicians have integrated Twitter into their campaigns. The goal of this study was... Read Article »
2013, Vol. 5 No. 06
Objectives: Identify the factors affecting quality of sleep, and assess the impact of low quality sleep on the daily activities of students. Materials and Methods: A descriptive, cross-sectional survey was done, using self-administered questionnaires... Read Article »
2011, Vol. 5 No. 1
Wael Ghonim, a 30-year-old Egyptian who works as an executive for Google, enjoyed a house in the United Arab Emirates with a pool and a nice car. But when news of the Egyptian protests reached him in January 2011, he anonymously started a Facebook... Read Article »
2010, Vol. 2 No. 03
Twitter. Facebook. Digg. MySpace. LinkedIn. The list of Social Media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep up. In... Read Article »

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