From JournalQuest

Elon Journal of Undergraduate Research in Communications - 2014 VOL. 5 NO. 1

Journal Home - About JournalQuest
Film Production
2014, Vol. 5 No. 1
Film Production Design: Case Study of The Great Gatsby
By Kelsey Egan
Published by Elon Journal of Undergraduate Research in Communications
The author examined the significance of production design in film. This paper reviewed scholarly articles on the evolution of production design and applied her findings to analysis of Baz Luhrmann’s 2013 rendition of The Great Gatsby. This... Read Article »
Production Design Art Direction Set Design The Great Gatsby Film Production
Journalism
2014, Vol. 5 No. 1
Revolutionizing the Newsroom: How Online and Mobile Technologies Have Changed Broadcast Journalism
By Nicole Chadwick
Published by Elon Journal of Undergraduate Research in Communications
This study interviewed journalists across the United States in 2013 to find out how online and mobile technologies have changed television journalism in the past decade and what new technologies and trends they expect in the future. Interviews with... Read Article »
Broadcast Journalism Digital Journalism Television News Social Media
Advertising
2014, Vol. 5 No. 1
The Efficacy of Guerrilla Advertising on Public Health Issues
By Kendal Cinnamon
Published by Elon Journal of Undergraduate Research in Communications
While commercial businesses utilize guerrilla advertising regularly nowadays, the practice has crossed over into non-commercial territory: the public health industry. The purpose of this study is to assess the perceived efficacy of guerrilla advertising... Read Article »
Advertising Guerrilla Advertising Public Health Advertising Efficacy
Advertising
2014, Vol. 5 No. 1
Brand Identities and Portrayal of Minority Groups in 2013 Super Bowl Automobile Advertisements
By Baron Smith
Published by Elon Journal of Undergraduate Research in Communications
The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in advertising is less known. This study examined how brand identities... Read Article »
Advertising Branding Superbowl
Journalism
2014, Vol. 5 No. 1
Palestinian-Arab Media Frames and Stereotypes of Israeli-Jews
By Katy Steele
Published by Elon Journal of Undergraduate Research in Communications
This study sought to take the pulse on the modern Israeli-Palestinian conflict by analyzing primary sources from online Palestinian news organizations. Thirty articles were selected including editorials, opinion and news analysis pieces. The author... Read Article »
Israel Palestine Israeli-Palestinian Conflict Media Framing Stereotypes Arab-Jewish Relations
Social Media
2014, Vol. 5 No. 1
Big Apple Kickoff vs. Tipoff: A Twitter Analysis
By Jordan Johnston
Published by Elon Journal of Undergraduate Research in Communications
This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one... Read Article »
Social Media NBA NFL Content Analysis Twitter
Social Media
2014, Vol. 5 No. 1
A Content Analysis of Twitter Use: Factors That Might Increase Music Sales During an Award Show
By Kyrstin Wallach
Published by Elon Journal of Undergraduate Research in Communications
Can Twitter be used in marketing an artist’s music during award shows? To answer this question, the author examined four artists at the 2013 MTV VMAs—Robin Thicke, Justin Timberlake, Drake, and Kanye West--who experienced a peak of references... Read Article »
Social Media Twitter Tweeting Music Sales Award Shows MTV
Mobile Phones
2014, Vol. 5 No. 1
Cell Phone Use While Walking Across Campus: An Observation and Survey
By Tessa Jones
Published by Elon Journal of Undergraduate Research in Communications
Cell phone plays an essential role in communications throughout the world. The technological revolution that many Americans have experienced has drastically changed the way humans interact and communicate with one another. The author conducted field... Read Article »
Mobile Phones Cellphones Addiction Addictive Behavior
Television
2014, Vol. 5 No. 1
The Agenda-Setting Potential of Saturday Night Live
By Jessica Leano
Published by Elon Journal of Undergraduate Research in Communications
This study explored the effects of the late-night sketch comedy Saturday Night Live in the political sphere, specifically analyzing its impact using agenda-setting theory. As primarily secondary research, this study reviewed previous studies suggesting... Read Article »
Saturday Night Live Agenda-setting Satire Elections Sarah Palin

Journal Archives

Download Issue (PDF)