Branding (tagged articles)
Kailyn Schmidt - With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble to effectively communicate... Keep Reading »
Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate... Keep Reading »
Margaret Holland - Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent... Keep Reading »
Kally A. Lavoie - Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found that Dunkin' Donuts... Keep Reading »
Kate Ginsberg - Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts of the leading... Keep Reading »
The keyword Branding is tagged in the following 12 articles.
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