Branding  (tagged articles)

The keyword Branding is tagged in the following 12 articles.

2016, Vol. 7 No. 1
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
2016, Vol. 12 No. 2
Published by Discussions
Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of... Read Article »
2016, Vol. 7 No. 1
Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined... Read Article »
2015, Vol. 6 No. 2
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand Branding through framing theory. The study found... Read Article »
2015, Vol. 6 No. 1
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
2015, Vol. 6 No. 1
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
2015, Vol. 6 No. 1
This research paper addressed how technology has changed cultural relationships consumers have with music. The music industry’s business model has undergone substantial change over the last decade, and understanding artists’ cultural... Read Article »
2014, Vol. 5 No. 2
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
2014, Vol. 5 No. 1
The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in advertising is less known. This study examined how brand identities... Read Article »
2013, Vol. 4 No. 2
This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze... Read Article »
2010, Vol. 2 No. 10
Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used... Read Article »
2010, Vol. 2 No. 06
The Internet is a necessity in Americans’ lives and something that many access often throughout the day. Over 80% of students use one or more social networks and more than half log in at least once a day (Peluchette, 2008). The Internet &ldquo... Read Article »

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