Business & Communications

Page 6/10 | Showing results 76 - 90 of 141
2014, Vol. 6 No. 02
The Westboro Baptist Church has become widely known for their hatred, polarizing statements, and funeral protests. Consisting of only a small family of about 40 members, Westboro has nevertheless become one of the most recognizable hate groups in... Read Article »
2012, Vol. 3 No. 2
The sex trafficking industry poses a clear and present threat in society, but the American public seems to be unaware of the gravity of the issue within the U.S. Analyzing the agenda setting theory by focusing on stories on the New York Times and... Read Article »
2012, Vol. 3 No. 2
This study examined the scope of influence that Japanese anime had on American people born in the '80s and '90s. Relying on secondary research and a survey using a convenience sample of 107 students and young adults, this study found that anime... Read Article »
2012, Vol. 3 No. 2
Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet... Read Article »
2012, Vol. 3 No. 2
This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal... Read Article »
2012, Vol. 3 No. 2
Tiger Woods saw his reputation crumble as reports of infidelity leaked to the press in November of 2009. This research evaluated the crisis management strategies of Woods and his crisis management staff, as well as social media's role and reaction... Read Article »
2012, Vol. 3 No. 2
This study sought to apply a Crisis Communications lens to the area of American political sex scandals. Applying William Benoit's "Theory of Image Restoration" to 24 American sex scandals, ranging from 1987 to 2011 and all of which received significant... Read Article »
2012, Vol. 3 No. 2
As childhood obesity rates in the United States continue to rise, health professionals and pro-health advocates are looking to utilize interactive media tactics for childhood obesity prevention. This study analyzed the viewpoints of interactive... Read Article »
2012, Vol. 3 No. 2
This research examined how people experiencing homelessness use the social media platforms of blogs, Facebook, Twitter, and LinkedIn. Through 15 interviews at a day shelter in a central North Carolina city, the author discovered that people experiencing... Read Article »
2012, Vol. 3 No. 2
Facebook fan pages allow a brand to create an online community of brand users through the social networking site. By pressing Facebook's "like" button, a Facebook user can become a fan of the page and can interact with the brand and other consumers... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to... Read Article »
2013, Vol. 4 No. 2
The twenty-first century has seen a significant increase in environmental awareness and activism, which has ultimately developed into a pro-environmental trend. Similar to previous societal trends such as cigarette smoking and fashion fads, environmentalism... Read Article »
2013, Vol. 4 No. 2
The reality television genre has been increasingly at the forefront of media and cultural studies and a subject of critique across the disciplines of communications, anthropology and visual studies. While reality television programs have been analyzed... Read Article »
2013, Vol. 4 No. 2
There has been a considerable surge of scholastic inquiry in recent years into understanding the factors responsible for the fluctuating levels of public trust in the American news media. With every election year, the American public continues to... Read Article »

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