Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal communications in companies deemed "Best Places to Work" by the Triangle... Read Article »
Public relations is a growing field in the United States (Botan, 1992, p. 149). This growth can be partially explained by the fact that public relations is an exercise in power (Curtin & Gaither, 2007, p. 235; Walker, 2006, p. 401). Throughout... Read Article »
This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal... Read Article »
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