Articles by Kathleen Donnelly

Found 1 articles
2012, Vol. 3 No. 2
Since its introduction in the late 1800s, coupons have transformed drastically to appeal to the changing needs and behaviors of the common consumer. Although still existing, the classic paper coupon went digital with the introduction of the Internet... Read Article »

Kathleen Donnelly wrote this article as a student at Elon University.

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