Articles by Kristi Lee Jacobsen

Found 1 articles
2012, Vol. 3 No. 2
This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal... Read Article »

Kristi Lee Jacobsen wrote this article as a student at Elon University.

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