Business & Communications

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2016, Vol. 7 No. 1
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
2016, Vol. 7 No. 1
Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal communications in companies deemed "Best Places to Work" by the Triangle... Read Article »
2016, Vol. 7 No. 1
In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period... Read Article »
2016, Vol. 7 No. 1
Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram &ndash... Read Article »
2016, Vol. 12 No. 2
Published by Discussions
Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of... Read Article »
2016, Vol. 7 No. 1
Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined... Read Article »
2016, Vol. 7 No. 1
Preadolescence is a pivotal time for individuals as they develop their own set of values, attitudes, and beliefs. With children ages 11 to 14 reportedly watching nearly three hours a day of television, TV programming can be enormously influential... Read Article »
2016, Vol. 7 No. 1
Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their social media accounts have on fans and... Read Article »
2015, Vol. 6 No. 2
In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published... Read Article »
2015, Vol. 6 No. 2
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
2016, Vol. 8 No. 02
The media has always had a strong propensity to influence our opinions and behaviors, creating and destroying public images for hundreds of years. For many, the media is seen as a representation of reality, an interpretation and understanding of... Read Article »
2016, Vol. 8 No. 01
Academic writing is the process through which people with specialized knowledge formulate and communicate their ideas. The process helps the writer organize his or her thoughts on a particular subject, and it supports the dissemination of knowledge... Read Article »
2015, Vol. 6 No. 2
University websites across the country showcase the important underlying values of study abroad: experiencing a "local" culture, creating interactive conversations, and empowering students through personal and academic development. This research... Read Article »
2015, Vol. 6 No. 2
During the 2014 season, a disastrous year in terms of public relations for the NFL, Adrian Peterson was among those who tainted the league's reputation. Domestic violence was at the forefront of the controversy, and Peterson's child abuse case caused... Read Article »
2015, Vol. 6 No. 2
Filmmaker Wes Anderson has developed a distinct aesthetic style that is easily recognizable through his use of striking color palettes. The purpose of this research was to draw conclusions about social stratification, social construction and the... Read Article »

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