Content Analysis  (tagged articles)

The keyword Content Analysis is tagged in the following 2 articles.

2014, Vol. 5 No. 1
This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to... Read Article »

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