Communications  (tagged articles)

The keyword Communications is tagged in the following 5 articles.

2016, Vol. 7 No. 1
Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal Communications in companies deemed "Best Places to Work" by the Triangle... Read Article »
2016, Vol. 7 No. 1
In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period... Read Article »
2015, Vol. 7 No. 09
Public relations is a growing field in the United States (Botan, 1992, p. 149). This growth can be partially explained by the fact that public relations is an exercise in power (Curtin & Gaither, 2007, p. 235; Walker, 2006, p. 401). Throughout... Read Article »
2015, Vol. 7 No. 06
The concept of a “fourth estate” was first articulated by John Declare, editor of The Times in an article published in 1853. He believed the press had a crucial role to play in British society’s transformation into a representative... Read Article »
2012, Vol. 3 No. 2
This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal... Read Article »

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