Superbrands  (tagged articles)

The keyword Superbrands is tagged in the following 1 articles.

2011, Vol. 3 No. 12
The rise of Superbrands has many implications for the nature of work, workers, and organizations. This paper explores Superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as... Read Article »

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