The Media's Sexualization of Female Athletes: A Bad Call for the Modern Game

By Emily Liang
2011, Vol. 3 No. 10 | pg. 2/2 |

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In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published on how female collegiate athletes are affected by fitness advertisements. This study... MORE»
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Historically, female models in photographic art have depicted an ideological construction of the female body which women, regardless of stature, ethnicity or class, must conform to. John Berger (1972, p. 46) notes that ‘to be born a woman has been to be born… into the keeping of men’. However, it could be argued that the image presented in this essay dissipates such notions. Leonard Nimoy’s image is compelling; it seems to... MORE»
The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed that the women's ideological preferences were not based on their generation, but their... MORE»
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