Women's Athletic Advertising  (tagged articles)

The keyword Women's Athletic Advertising is tagged in the following 2 articles.

2015, Vol. 6 No. 2
In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published... Read Article »
2013, Vol. 4 No. 2
The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed... Read Article »

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