Social Media Marketing  (tagged articles)

The keyword Social Media Marketing is tagged in the following 2 articles.

Marketing
2015, Vol. 6 No. 2
Instagram and Branding: A Case Study of Dunkin' Donuts
By Kally A. Lavoie
Published by Elon Journal of Undergraduate Research in Communications
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
Instagram Branding Social Media Social Media Marketing Framing Theory Brand Strategy Marketing Dunkin Donuts Food Industry
Social Media
2015, Vol. 6 No. 1
How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity
By Melissa Hanke
Published by Elon Journal of Undergraduate Research in Communications
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
Social Media Marketing Social Media Branding Brand Identity YouTube

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