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Elon Journal of Undergraduate Research in Communications - 2015 VOL. 6 NO. 2

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Higher Education
2015, Vol. 6 No. 2
How University Websites Portray Study Abroad
By Gina Apperson
Published by Elon Journal of Undergraduate Research in Communications
University websites across the country showcase the important underlying values of study abroad: experiencing a "local" culture, creating interactive conversations, and empowering students through personal and academic development. This research... Read Article »
Study Abroad Higher Education Web Communication Interactive Media Cultural Norms
Image Restoration
2015, Vol. 6 No. 2
Image Repair and Crisis Response of Professional Athlete Adrian Peterson
By Ryan Winters
Published by Elon Journal of Undergraduate Research in Communications
During the 2014 season, a disastrous year in terms of public relations for the NFL, Adrian Peterson was among those who tainted the league's reputation. Domestic violence was at the forefront of the controversy, and Peterson's child abuse case caused... Read Article »
NFL Image Restoration Child Abuse Sports Professional Sports Adrian Peterson Crisis Management
Production Design
2015, Vol. 6 No. 2
Color Theory and Social Structure in the Films of Wes Anderson
By Vaughn A. Vreeland
Published by Elon Journal of Undergraduate Research in Communications
Filmmaker Wes Anderson has developed a distinct aesthetic style that is easily recognizable through his use of striking color palettes. The purpose of this research was to draw conclusions about social stratification, social construction and the... Read Article »
Wes Anderson Film Color Theory Auteur Theory Production Design Social Construction
Television
2015, Vol. 6 No. 2
Do African-American Female Stereotypes Still Exist in Television? A Descriptive Character Analysis of Olivia Pope
By Kendall King.
Published by Elon Journal of Undergraduate Research in Communications
Scandal, the first network drama in decades to star an African-American woman, reaches millions of viewers on a weekly basis. This study examined if main character Olivia Pope is a reflection of popular AfricanAmerican female stereotypes in television... Read Article »
Television African-American Experience Stereotypes Film Stereotypes Scandal
Mass Media
2015, Vol. 6 No. 2
Human Rights Framing in U.S. Newspaper Coverage of the Sochi Olympic Preparations
By Michelle Alfini
Published by Elon Journal of Undergraduate Research in Communications
Every two years, the global spotlight shines on the Olympics and the nation hosting the worldwide event, particularly the country's record on human rights. This project looked at how two American newspapers, The New York Times and The Washington... Read Article »
Media Framing Framing Theory Human Rights Olympics Sports Sochi Newspapers
World War II
2015, Vol. 6 No. 2
Unrecognized Potential: Media Framing of Hitler's Rise to Power, 1930-1933
By Katherine Blunt
Published by Elon Journal of Undergraduate Research in Communications
In an effort to understand how Americans regarded Adolph Hitler's influence in Germany and beyond as he navigated the country's political landscape, and ultimately established the Third Reich, this research examines his portrayal in American media... Read Article »
Media Framing Adolf Hitler Mass Media Framing Theory The New York Times Nazi Germany Political Communication World War II
Digital Journalism
2015, Vol. 6 No. 2
Examining Social Media and Digital Practices Among Southeastern Magazines
By Jonathan Black
Published by Elon Journal of Undergraduate Research in Communications
Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast... Read Article »
Social Media Digital Journalism Print Magazines Publishing Industry Advertising Local Marketing
Public Relations
2015, Vol. 6 No. 2
An Analysis of Successful Student-Run Public Relations and Advertising Agencies
By Amanda Limoges
Published by Elon Journal of Undergraduate Research in Communications
Like other communication-related fields, such as broadcast journalism and print journalism that typically have their own student-led organizations, strategic communications students obtain hands-on experience through student-run agencies, which... Read Article »
Public Relations Advertising Strategic Communication Student Organizations Experiential Learning Higher Education Student Life
Marketing
2015, Vol. 6 No. 2
Instagram and Branding: A Case Study of Dunkin' Donuts
By Kally A. Lavoie
Published by Elon Journal of Undergraduate Research in Communications
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
Instagram Branding Social Media Social Media Marketing Framing Theory Brand Strategy Marketing Dunkin Donuts Food Industry
Advertising
2015, Vol. 6 No. 2
Psychological Effects of Fitness Advertising on Female Collegiate Athletes
By Jenny Gallagher
Published by Elon Journal of Undergraduate Research in Communications
In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published... Read Article »
Advertising Women's Athletic Advertising Fitness Body Image College Athletes Sexualization

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