http://www.inquiriesjournal.com/keyword/tiger-woods Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sun, 17 May 2026 18:17:27 -0400 Sun, 17 May 2026 18:17:27 -0400 http://www.inquiriesjournal.com/articles/833/crisis-management-and-sports-in-the-age-of-social-media-a-case-study-analysis-of-the-tiger-woods-scandal By Blair Bernstein - Tiger Woods saw his reputation crumble as reports of infidelity leaked to the press in November of 2009. This research evaluated the crisis management strategies of Woods and his crisis management staff, as well as social media's role and reaction to the scandal. The eight press statements issued by Woods between November 29, 2009, and August 23, 2010, served as the primary documents for this case study analysis. Results found that mortification was the most frequently used crisis management strategy. Despite the criticism Woods received for his handling of the crisis, social media research indicates... Sat, 14 Dec 2013 10:54 EST http://www.inquiriesjournal.com/articles/833/crisis-management-and-sports-in-the-age-of-social-media-a-case-study-analysis-of-the-tiger-woods-scandal