http://www.inquiriesjournal.com/keyword/superbrands Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 06 Apr 2026 10:06:17 -0400 Mon, 06 Apr 2026 10:06:17 -0400 http://www.inquiriesjournal.com/articles/604/superbrands-globalization-and-neoliberalism-exploring-causes-and-consequences-of-the-nike-superbrand By Tasnim B. Kazi - The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored. Second, globalization is discussed as a phenomenon affecting the global balance of power. Finally, the paper explores the effects of neoliberal policy on the growth and dominance of superbrands. In particular, the discussion on globalization and neoliberalism illuminate the various ways in which these phenomena facilitate and... Thu, 29 Dec 2011 12:36 EST http://www.inquiriesjournal.com/articles/604/superbrands-globalization-and-neoliberalism-exploring-causes-and-consequences-of-the-nike-superbrand