http://www.inquiriesjournal.com/keyword/superbowl Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Fri, 15 May 2026 05:44:43 -0400 Fri, 15 May 2026 05:44:43 -0400 http://www.inquiriesjournal.com/articles/971/brand-identities-and-portrayal-of-minority-groups-in-2013-super-bowl-automobile-advertisements By Baron Smith - The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in advertising is less known. This study examined how brand identities were conveyed in 10 automobile advertisements from the 2013 Superbowl. It also analyzed portrayal of the women, gender roles and sexual orientation in the advertisements. A qualitative content analysis revealed that the advertisements communicated clear brand identities through storytelling, and contained stereotypical gender roles and sexualized or... Thu, 29 May 2014 06:36 EDT http://www.inquiriesjournal.com/articles/971/brand-identities-and-portrayal-of-minority-groups-in-2013-super-bowl-automobile-advertisements