http://www.inquiriesjournal.com/keyword/social-identity Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 30 Sep 2026 09:50:00 -0400 Wed, 30 Sep 2026 09:50:00 -0400 http://www.inquiriesjournal.com/articles/1898/double-lives-a-qualitative-analysis-of-identity-navigation-in-chicagos-south-and-west-sides By Ava V. Levin - This paper draws on qualitative interviews to address internal and external identity navigation among gang members and how nonprofits address this navigation. Gang members ultimately lead double lives as they weave between gang and community life. At the same time, community members also engage with gang culture in daily life, as gang membership may be clear while gang and community life are blurred. This dual existence can breed cognitive dissonance, which gang members address through a variety of neutralization techniques that allow them to nevertheless view themselves as moral individuals.... Tue, 11 May 2021 02:03 EDT http://www.inquiriesjournal.com/articles/1898/double-lives-a-qualitative-analysis-of-identity-navigation-in-chicagos-south-and-west-sides http://www.inquiriesjournal.com/articles/1035/who-you-are-affects-what-you-buy-the-influence-of-consumer-identity-on-brand-preferences By Morgan A. Ilaw - This study examined the extent to which individuals used their self-concepts to determine brand preference. It was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent with their self-image. The study also predicted that others would influence consumers’ brand preference, and participants would prefer brands consonant with their in-group associations. A total of 65 participants completed a survey inquiring about their self-image congruity, social identity and brand preferences. Linear regression analyses... Sun, 30 Nov 2014 12:00 EST http://www.inquiriesjournal.com/articles/1035/who-you-are-affects-what-you-buy-the-influence-of-consumer-identity-on-brand-preferences