http://www.inquiriesjournal.com/keyword/sexualization Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 03 Aug 2026 08:03:57 -0400 Mon, 03 Aug 2026 08:03:57 -0400 http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes By Jenny Gallagher - In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published on how female collegiate athletes are affected by fitness advertisements. This study examined how these athletes respond to fitness advertisements and which tactics generate positive responses. Based on a focus group conducted with female Division I athletes, the study found that resonating fitness advertisements must be realistic and tell a relatable story... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes http://www.inquiriesjournal.com/articles/587/the-medias-sexualization-of-female-athletes-a-bad-call-for-the-modern-game By Emily Liang - Since the early 20th century, the feminist movement has made enormous strides to improve the status of female athletes. Prior to the movement’s achievements, female athletes had to play in much poorer facilities, under different rules, and with stricter dress codes than male athletes. Society also largely ignored and discriminated against female athletes, portraying them as masculine and homosexual and further deterring women from participating in sports. After noticing these problems, feminists attempted to reverse these trends and produce better opportunities for female athletes. By advocating... Mon, 24 Oct 2011 12:06 EDT http://www.inquiriesjournal.com/articles/587/the-medias-sexualization-of-female-athletes-a-bad-call-for-the-modern-game