http://www.inquiriesjournal.com/keyword/resnik_stern Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sat, 02 May 2026 11:39:52 -0400 Sat, 02 May 2026 11:39:52 -0400 http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines By Kelly Beane - The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to April 2013. It was found that the top three product categories advertised were food and drink, personal care, and laundry and household products. The most frequently used appeals were performance, availability, and components/contents. This study provided details on the application of the Resnik-Stern Content Classification System and laid the foundation... Mon, 09 Dec 2013 02:23 EST http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines