http://www.inquiriesjournal.com/keyword/public-service-advertisements Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Thu, 16 Apr 2026 11:17:49 -0400 Thu, 16 Apr 2026 11:17:49 -0400 http://www.inquiriesjournal.com/articles/791/motivating-behavior-change-a-content-analysis-of-public-service-announcements-from-the-lets-move-campaign By Maria Georgiadis - Childhood obesity is an important issue facing our country and as a result, public health programs including the Let's Move! campaign have been implemented to prevent this growing epidemic. The Let's Move! campaign released a series of print, TV, radio and outdoor public service advertisements meant to influence publics and motivate behavior change. Through a content analysis of the print and TV PSAs from the Let's Move! campaign, this study found that health messages were strategically communicated with a series of separate but cohesive PSA ads that displayed consistency in messages, logos and... Sat, 16 Nov 2013 09:12 EST http://www.inquiriesjournal.com/articles/791/motivating-behavior-change-a-content-analysis-of-public-service-announcements-from-the-lets-move-campaign