http://www.inquiriesjournal.com/keyword/personal-brand Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 03 Jun 2026 11:52:14 -0400 Wed, 03 Jun 2026 11:52:14 -0400 http://www.inquiriesjournal.com/articles/1477/how-youtube-developed-into-a-successful-platform-for-user-generated-content By Margaret Holland - Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent YouTubers have created a successful personal brand. Analysis revealed the common characteristics that these online celebrities shared, the appeal of their content to viewers, and their use of traditional media to strengthen their branding. The study also found that younger viewers prefer watching YouTube videos because they were... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1477/how-youtube-developed-into-a-successful-platform-for-user-generated-content http://www.inquiriesjournal.com/articles/820/pay-for-play-analysis-of-the-image-restoration-strategies-of-high-profile-college-athletes By Jacob H. Selzer - This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze the image restoration strategies of three high profile college football players following scandals. The study found a consistent use of traditional strategies such as mortification, corrective action, and denial from the athletes and associated parties. This research demonstrates the level of prominence that college athletes have been elevated to and concludes... Mon, 09 Dec 2013 11:15 EST http://www.inquiriesjournal.com/articles/820/pay-for-play-analysis-of-the-image-restoration-strategies-of-high-profile-college-athletes http://www.inquiriesjournal.com/articles/264/social-networking-protecting-your-information-and-personal-brand By Joe E - The Internet is a necessity in Americans’ lives and something that many access often throughout the day. Over 80% of students use one or more social networks and more than half log in at least once a day (Peluchette, 2008). The Internet “allows people to separate their ideas from their physical presence” (Keats Cintron, 2009) making collaboration easier between two parties.” Separation may be a city or a continent. As the number of Internet users increases, “so does the criminal usage of the Internet” according to the Swedish National Criminal Investigation... Tue, 29 Jun 2010 08:05 EDT http://www.inquiriesjournal.com/articles/264/social-networking-protecting-your-information-and-personal-brand