http://www.inquiriesjournal.com/keyword/neocolonialism Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sat, 02 May 2026 06:42:26 -0400 Sat, 02 May 2026 06:42:26 -0400 http://www.inquiriesjournal.com/articles/1820/flipping-the-cultural-script-papaya-soap-and-skin-color-stratification-in-the-philippines By Aimiel Trisha W. Casillan - Centuries of subjugation under Spanish and American colonial rule have embedded an idealistic view of white beauty in the minds of Filipinos. It continues to be deeply rooted in Philippine culture due to the constant exposure of Filipina bodies to the advertisements of the massive skin lightening industry. Papaya soap, one of the many objects produced by the industry, has perpetuated social stratification in the Philippines. In the following critique, I explore the origins of papaya soap while using a feminist consumerist lens to reveal how it has been marketed to promote a colonial mindset of... Wed, 21 Oct 2020 09:14 EDT http://www.inquiriesjournal.com/articles/1820/flipping-the-cultural-script-papaya-soap-and-skin-color-stratification-in-the-philippines