http://www.inquiriesjournal.com/keyword/mtv Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 12 May 2026 10:07:22 -0400 Tue, 12 May 2026 10:07:22 -0400 http://www.inquiriesjournal.com/articles/974/a-content-analysis-of-twitter-use-factors-that-might-increase-music-sales-during-an-award-show By Kyrstin Wallach - Can Twitter be used in marketing an artist’s music during award shows? To answer this question, the author examined four artists at the 2013 MTV VMAs—Robin Thicke, Justin Timberlake, Drake, and Kanye West--who experienced a peak of references on Twitter during the show. Based on a content analysis of the tweets and secondary research, the study found that tweets converged toward the same topics, supporting Social Influence Network Theory. This study also found that the director’s filming directions during the award show might also influence the trends on social media during the... Thu, 29 May 2014 06:36 EDT http://www.inquiriesjournal.com/articles/974/a-content-analysis-of-twitter-use-factors-that-might-increase-music-sales-during-an-award-show