http://www.inquiriesjournal.com/keyword/instagram Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 29 Jun 2026 16:45:55 -0400 Mon, 29 Jun 2026 16:45:55 -0400 http://www.inquiriesjournal.com/articles/1475/yoga-on-instagram-disseminating-or-destroying-traditional-yogic-principles By Skyler Cowans - Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram – and its more than 300 million accounts – to virtually share their favorite poses, sequences, and yogic philosophies. This paper examines the popular culture of yoga on Instagram and how it relates to the ancient Indian traditions of which the practice was built upon. The study found that while some observed themes of yoga on Instagram reflected... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1475/yoga-on-instagram-disseminating-or-destroying-traditional-yogic-principles http://www.inquiriesjournal.com/articles/1478/a-content-analysis-of-celebrity-instagram-posts-and-parasocial-interaction By Janabeth Ward - Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their social media accounts have on fans and the relationships they create. The purpose of this study is to find fan engagement and the parasocial phenomenon in celebrities' Instagram activity. It analyzed 50 Instagram posts of three female singers—Taylor Swift, Selena Gomez, and Ariana Grande—to find which categories of posts engage fans. It also investigated the parasocial phenomenon... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1478/a-content-analysis-of-celebrity-instagram-posts-and-parasocial-interaction http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts By Kally A. Lavoie - One of the newest social media tools available to brands is Instagram, a mobile app that allows users to capture and share images and videos with followers (Instagram, 2015). Officially launched in October 2010, Instagram gained 1 million users within its first month, and the app had 300 million active monthly users by April 2015 (Costill, 2014; Instagram, 2015). As a largely visual social media tool, Instagram allows businesses to reach consumers and strengthen its brand in new ways. This case study aimed to discover how Dunkin' Donuts used Instagram to strengthen their brand. This study analyzed... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts http://www.inquiriesjournal.com/articles/1131/instabranding-shaping-the-personalities-of-the-top-food-brands-on-instagram By Kate Ginsberg - Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts of the leading food brands on Instagram: McDonald’s, Taco Bell, Shredz, Ben & Jerry’s, and Oreo. Photos were classified according to 11 elements: product, person and product, people and product, humor and product, world events, recipes, campaign with no products, user-generated, regram from a celebrity, and video. They were further... Sat, 30 May 2015 11:59 EDT http://www.inquiriesjournal.com/articles/1131/instabranding-shaping-the-personalities-of-the-top-food-brands-on-instagram