http://www.inquiriesjournal.com/keyword/image-restoration Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Thu, 07 May 2026 02:17:49 -0400 Thu, 07 May 2026 02:17:49 -0400 http://www.inquiriesjournal.com/articles/1358/image-repair-and-crisis-response-of-professional-athlete-adrian-peterson By Ryan Winters - During the 2014 season, a disastrous year in terms of public relations for the NFL, Adrian Peterson was among those who tainted the league's reputation. Domestic violence was at the forefront of the controversy, and Peterson's child abuse case caused additional damage to the league's image. This qualitative content analysis scrutinized Peterson's attempt to repair his image through the media after receiving public backlash from his child abuse charges. The study found that his media messages used evasion of responsibility and reducing offensiveness as his chief strategies, but their effects were... Wed, 18 Nov 2015 12:00 EST http://www.inquiriesjournal.com/articles/1358/image-repair-and-crisis-response-of-professional-athlete-adrian-peterson http://www.inquiriesjournal.com/articles/833/crisis-management-and-sports-in-the-age-of-social-media-a-case-study-analysis-of-the-tiger-woods-scandal By Blair Bernstein - Tiger Woods saw his reputation crumble as reports of infidelity leaked to the press in November of 2009. This research evaluated the crisis management strategies of Woods and his crisis management staff, as well as social media's role and reaction to the scandal. The eight press statements issued by Woods between November 29, 2009, and August 23, 2010, served as the primary documents for this case study analysis. Results found that mortification was the most frequently used crisis management strategy. Despite the criticism Woods received for his handling of the crisis, social media research indicates... Sat, 14 Dec 2013 10:54 EST http://www.inquiriesjournal.com/articles/833/crisis-management-and-sports-in-the-age-of-social-media-a-case-study-analysis-of-the-tiger-woods-scandal http://www.inquiriesjournal.com/articles/832/image-restoration-in-political-sex-scandals-what-to-do-and-what-not-to-do-when-youre-caught-with-your-pants-down By Margaret Moran - This study sought to apply a Crisis Communications lens to the area of American political sex scandals. Applying William Benoit's "Theory of Image Restoration" to 24 American sex scandals, ranging from 1987 to 2011 and all of which received significant national attention, this study examined each official's public statements in response to allegations of sexual impropriety and coded them for their adherence to the five strategies outlined in Benoit's work. The study found "Evading Responsibility" to be most frequently used, while "Denial" was the least utilized of his tactics. This study served... Sat, 14 Dec 2013 10:37 EST http://www.inquiriesjournal.com/articles/832/image-restoration-in-political-sex-scandals-what-to-do-and-what-not-to-do-when-youre-caught-with-your-pants-down http://www.inquiriesjournal.com/articles/820/pay-for-play-analysis-of-the-image-restoration-strategies-of-high-profile-college-athletes By Jacob H. Selzer - This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze the image restoration strategies of three high profile college football players following scandals. The study found a consistent use of traditional strategies such as mortification, corrective action, and denial from the athletes and associated parties. This research demonstrates the level of prominence that college athletes have been elevated to and concludes... Mon, 09 Dec 2013 11:15 EST http://www.inquiriesjournal.com/articles/820/pay-for-play-analysis-of-the-image-restoration-strategies-of-high-profile-college-athletes