http://www.inquiriesjournal.com/keyword/generation-y Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 17 Jun 2026 04:35:11 -0400 Wed, 17 Jun 2026 04:35:11 -0400 http://www.inquiriesjournal.com/articles/827/testing-the-appeals-of-feminist-ideologies-in-female-athletic-advertising By Leigh Burgess - The purpose of this study was to determine whether Generation Y women respond more to athletic ads that embodied a second-wave feminist ideology or a third-wave, post-structuralist ideology. A focus group was conducted and its findings revealed that the women's ideological preferences were not based on their generation, but their lifestyle. In other words, the Generation Y women did not unanimously identify with one feminist ideology over the other. Instead, the ideology they responded to in the athletic ads was based on their athletic lifestyle. This ultimately indicates that Generation Y females... Mon, 09 Dec 2013 02:42 EST http://www.inquiriesjournal.com/articles/827/testing-the-appeals-of-feminist-ideologies-in-female-athletic-advertising http://www.inquiriesjournal.com/articles/362/you-owe-me-examining-a-generation-of-entitlement By Kate S. Rourke - Once upon a time, in a land called America, people truly believed in a capitalist system. Citizens worked hard their entire lives to feed into their 401-K plans and expected that depending on how the economy went, they may profit from their work. They did not depend on the American government to take care of everything for them; in fact they had a great sense of personal responsibility. Other countries, such as France and Britain, have experienced a high burden being placed upon their governments over these decades, due to their citizens believing in a cradle to grave system in which from the... Fri, 14 Jan 2011 09:53 EST http://www.inquiriesjournal.com/articles/362/you-owe-me-examining-a-generation-of-entitlement