http://www.inquiriesjournal.com/keyword/food-industry Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 27 Apr 2026 09:15:53 -0400 Mon, 27 Apr 2026 09:15:53 -0400 http://www.inquiriesjournal.com/articles/1446/the-burrito-behemoth-chipotle-mexican-grill-and-its-model-for-success By Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate social responsibility marketing strategies, the brand has adapted to a growing segment of the consumer market and has taken the United States by storm. Today, Chipotle has turned its focus to its presence as an international brand. This paper analyzes Chipotle's marketing tactics, how they were applied to its London branches as... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1446/the-burrito-behemoth-chipotle-mexican-grill-and-its-model-for-success http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts By Kally A. Lavoie - One of the newest social media tools available to brands is Instagram, a mobile app that allows users to capture and share images and videos with followers (Instagram, 2015). Officially launched in October 2010, Instagram gained 1 million users within its first month, and the app had 300 million active monthly users by April 2015 (Costill, 2014; Instagram, 2015). As a largely visual social media tool, Instagram allows businesses to reach consumers and strengthen its brand in new ways. This case study aimed to discover how Dunkin' Donuts used Instagram to strengthen their brand. This study analyzed... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1364/instagram-and-branding-a-case-study-of-dunkin-donuts http://www.inquiriesjournal.com/articles/847/toward-a-more-sustainable-food-supply-network-an-economic-analysis-of-sustainability-in-the-united-states-food-industry By Morgan Bulger - In order to determine the current state of the industrial food system, both a quantitative survey and a qualitative interview were conducted and administered to various food corporations in the United States. These surveys assessed the corporations’ current awareness, attitudes, and actions in regards to analysis to the data collected, it becomes clear that perceptions of risk and directly affect the degree of sustainable action that a given corporation takes. Additionally, the relationship between vertical integration and sustainable of sustainable action is the ability to recognize environmental... Sat, 21 Dec 2013 03:29 EST http://www.inquiriesjournal.com/articles/847/toward-a-more-sustainable-food-supply-network-an-economic-analysis-of-sustainability-in-the-united-states-food-industry