http://www.inquiriesjournal.com/keyword/fitness Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Thu, 14 May 2026 02:42:12 -0400 Thu, 14 May 2026 02:42:12 -0400 http://www.inquiriesjournal.com/articles/1375/enhanced-resistance-training-performance-via-the-neutralization-of-lactic-acid-with-sodium-bicarbonate By Daniel Indorato - The purpose of this study was to investigate whether the ingestion of sodium bicarbonate (SB) pre-exercise improved athletic performance during resistance training (RT) and reduced fatigue in male college students. SB has the efficacy to neutralize the acidity of lactic acid that is produced during intense exercise by increasing intramuscular pH levels. Effectively neutralizing lactic acid from the consumption of SB 120 minutes prior to RT would enhance the performance of the subject in 1-repetition maximum (1RM) and muscular endurance tests. Male college students performed 1RM and endurance tests... Tue, 08 Mar 2016 07:34 EST http://www.inquiriesjournal.com/articles/1375/enhanced-resistance-training-performance-via-the-neutralization-of-lactic-acid-with-sodium-bicarbonate http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes By Jenny Gallagher - In recent decades, research has focused on the powerful effects of advertising on negative body image. While researchers have studied how the general female population reacts to various advertising techniques, little research has been published on how female collegiate athletes are affected by fitness advertisements. This study examined how these athletes respond to fitness advertisements and which tactics generate positive responses. Based on a focus group conducted with female Division I athletes, the study found that resonating fitness advertisements must be realistic and tell a relatable story... Thu, 18 Feb 2016 04:32 EST http://www.inquiriesjournal.com/articles/1359/psychological-effects-of-fitness-advertising-on-female-collegiate-athletes http://www.inquiriesjournal.com/articles/790/pumping-steel-and-sex-appeal-message-strategies-and-content-in-dietary-supplement-advertisements By Joseph T. Ziemba - Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase harmful products. Using Taylor's Six-Segment Message Strategy Wheel, this study analyzed the relationship between informational print ads for dietary supplements and transformational message strategies. Transformational strategies, appeals to viewer's emotions or sense of self, were used more frequently in ads than their Informational counterparts,... Sat, 16 Nov 2013 08:40 EST http://www.inquiriesjournal.com/articles/790/pumping-steel-and-sex-appeal-message-strategies-and-content-in-dietary-supplement-advertisements