http://www.inquiriesjournal.com/keyword/digital-media Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sat, 06 Jun 2026 21:59:58 -0400 Sat, 06 Jun 2026 21:59:58 -0400 http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media By Alexander E. Hopkins - Since its introduction by German-born Political Scientist Elizabeth Noelle-Neumann in 1974, the Spiral of Silence theory has become one of the most-researched communication theories that explains public opinion formation in a media environment (McDonald, Glynn, Kim, & Ostman, 2001, p. 139). The Spiral of Silence attempts to explain how media consumption, interaction among key groups, and opinion expression all interact to form opinions in society. Over time, a "spiraling" effect will occur, in which a dominant opinion becomes more visible over one or more minority opinions. When initially... Fri, 04 Sep 2015 08:02 EDT http://www.inquiriesjournal.com/articles/1104/effects-of-the-spiral-of-silence-in-digital-media