http://www.inquiriesjournal.com/keyword/content-creators Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 19 May 2026 21:36:09 -0400 Tue, 19 May 2026 21:36:09 -0400 http://www.inquiriesjournal.com/articles/1477/how-youtube-developed-into-a-successful-platform-for-user-generated-content By Margaret Holland - Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent YouTubers have created a successful personal brand. Analysis revealed the common characteristics that these online celebrities shared, the appeal of their content to viewers, and their use of traditional media to strengthen their branding. The study also found that younger viewers prefer watching YouTube videos because they were... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1477/how-youtube-developed-into-a-successful-platform-for-user-generated-content