http://www.inquiriesjournal.com/keyword/content-analysis Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 27 May 2026 04:38:23 -0400 Wed, 27 May 2026 04:38:23 -0400 http://www.inquiriesjournal.com/articles/973/big-apple-kickoff-vs-tipoff-a-twitter-analysis By Jordan Johnston - This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one week prior to the opening regular season games―and during those games. Tweets were classified into one of six categories: engagement, information, team statistics, advertisements, player involvement, and promotion and advertisements. Results showed clear differences in Twitter strategies between the teams: The NBA teams posted about twice as many tweets... Thu, 29 May 2014 06:36 EDT http://www.inquiriesjournal.com/articles/973/big-apple-kickoff-vs-tipoff-a-twitter-analysis http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines By Kelly Beane - The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to April 2013. It was found that the top three product categories advertised were food and drink, personal care, and laundry and household products. The most frequently used appeals were performance, availability, and components/contents. This study provided details on the application of the Resnik-Stern Content Classification System and laid the foundation... Mon, 09 Dec 2013 02:23 EST http://www.inquiriesjournal.com/articles/826/appealing-to-women-an-analysis-of-print-advertisements-in-three-womens-interest-magazines