http://www.inquiriesjournal.com/keyword/consumers Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 14 Apr 2026 23:36:25 -0400 Tue, 14 Apr 2026 23:36:25 -0400 http://www.inquiriesjournal.com/articles/825/examining-green-advertising-and-its-impact-on-consumer-skepticism-and-purchasing-patterns By Lindsay Richards - The twenty-first century has seen a significant increase in environmental awareness and activism, which has ultimately developed into a pro-environmental trend. Similar to previous societal trends such as cigarette smoking and fashion fads, environmentalism has recently entered the advertising world under the term "green advertising." This research aimed to identify the impact of green advertising through evaluating consumers' connection to the environment, trust in advertising and willingness to purchase green products. An analysis of 107 online survey responses indicated that consumers are generally... Mon, 09 Dec 2013 01:57 EST http://www.inquiriesjournal.com/articles/825/examining-green-advertising-and-its-impact-on-consumer-skepticism-and-purchasing-patterns