http://www.inquiriesjournal.com/keyword/chipotle Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 15 Apr 2026 00:54:35 -0400 Wed, 15 Apr 2026 00:54:35 -0400 http://www.inquiriesjournal.com/articles/1446/the-burrito-behemoth-chipotle-mexican-grill-and-its-model-for-success By Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate social responsibility marketing strategies, the brand has adapted to a growing segment of the consumer market and has taken the United States by storm. Today, Chipotle has turned its focus to its presence as an international brand. This paper analyzes Chipotle's marketing tactics, how they were applied to its London branches as... Tue, 31 May 2016 12:00 EDT http://www.inquiriesjournal.com/articles/1446/the-burrito-behemoth-chipotle-mexican-grill-and-its-model-for-success