http://www.inquiriesjournal.com/keyword/brands Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Sat, 13 Jun 2026 07:58:49 -0400 Sat, 13 Jun 2026 07:58:49 -0400 http://www.inquiriesjournal.com/articles/1136/analysis-of-promising-beacon-technology-for-consumers By Marisa Moody - To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking opportunities presented by location-based marketing technologies. Through a quantitative research survey and a review of literature on existing applications and concerns, the author explored how marketers can make the most of beacon-based communication strategies. Overall, this study found that if brands are wary of consumer hesitation and keep consumer... Sat, 30 May 2015 11:59 EDT http://www.inquiriesjournal.com/articles/1136/analysis-of-promising-beacon-technology-for-consumers http://www.inquiriesjournal.com/articles/604/superbrands-globalization-and-neoliberalism-exploring-causes-and-consequences-of-the-nike-superbrand By Tasnim B. Kazi - The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored. Second, globalization is discussed as a phenomenon affecting the global balance of power. Finally, the paper explores the effects of neoliberal policy on the growth and dominance of superbrands. In particular, the discussion on globalization and neoliberalism illuminate the various ways in which these phenomena facilitate and... Thu, 29 Dec 2011 12:36 EST http://www.inquiriesjournal.com/articles/604/superbrands-globalization-and-neoliberalism-exploring-causes-and-consequences-of-the-nike-superbrand