http://www.inquiriesjournal.com/keyword/brand-loyalty Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Thu, 18 Jun 2026 04:03:44 -0400 Thu, 18 Jun 2026 04:03:44 -0400 http://www.inquiriesjournal.com/articles/829/facebook-pages-and-benefits-to-brands By Elizabeth E. Bushelow - Facebook fan pages allow a brand to create an online community of brand users through the social networking site. By pressing Facebook's "like" button, a Facebook user can become a fan of the page and can interact with the brand and other consumers. This research aimed to examine whether liking and interacting with a Facebook fan page has an effect on brand loyalty and purchase intentions, and Facebook fan pages create an online brand community. An analysis of 104 online survey responses indicates that interaction with fan pages is not a strong indicator of consumer brand loyalty or purchase intentions... Fri, 13 Dec 2013 04:44 EST http://www.inquiriesjournal.com/articles/829/facebook-pages-and-benefits-to-brands