http://www.inquiriesjournal.com/keyword/barnardos Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Mon, 06 Apr 2026 11:39:05 -0400 Mon, 06 Apr 2026 11:39:05 -0400 http://www.inquiriesjournal.com/articles/305/shock-advertising-theories-risks-and-outcomes-analyzed-using-the-case-of-barnardos By Catrise P. Noel - Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used to "equate products with positive cultural or social experiences" (Klein, 2000, p.29), Barnardo's has abandoned such "positive" practices, alternatively opting for a "disturbing image [to present] the need for support" (Goddard, 1998, p.10) thus making its advertisements a vivid reality (Klein, 2000). As a charity, Barnardo's is subject to closer scrutiny... Thu, 21 Oct 2010 10:27 EDT http://www.inquiriesjournal.com/articles/305/shock-advertising-theories-risks-and-outcomes-analyzed-using-the-case-of-barnardos