http://www.inquiriesjournal.com/keyword/apple Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Tue, 14 Apr 2026 23:36:19 -0400 Tue, 14 Apr 2026 23:36:19 -0400 http://www.inquiriesjournal.com/articles/699/a-rhetorical-examination-of-the-product-keynotes-of-steve-jobs By Alexander E. Hopkins - Upon Apple CEO Steve Jobs’ death in October 2011, he was mourned worldwide as an innovator who changed the landscape of the computing world. Ironically, Jobs rarely created technological-breakthroughs in computing by working hands-on with existing technology. Instead, he possessed a gifted eye for reading the “pulse” of the consumer electronics market as a whole. While much of Jobs’ marketing expertise was devised behind closed doors at Apple’s Cupertino, California headquarters, he showed the world his company’s new offerings during keynote addresses. These... Wed, 19 Sep 2012 08:05 EDT http://www.inquiriesjournal.com/articles/699/a-rhetorical-examination-of-the-product-keynotes-of-steve-jobs