http://www.inquiriesjournal.com/keyword/advocacy Inquiries Journal provides undergraduate and graduate students around the world a platform for the wide dissemination of academic work over a range of core disciplines. en-us Wed, 27 May 2026 08:45:55 -0400 Wed, 27 May 2026 08:45:55 -0400 http://www.inquiriesjournal.com/articles/834/corporate-use-of-environmental-marketplace-advocacy-a-case-study-of-ges-ecomagination-campaign By Kristi Lee Jacobsen - Scholars have determined that corporations' motivations behind these campaigns are primarily driven by extrinsic goals, such as political favor, financial gain and risk management (Basu & Palazzo, 2008). This has stirred debate over the ethicality of marketplace advocacy campaigns. Environmentally based campaigns serve as one example of deliberated campaigns. For example, General Electric's "Ecomagination" campaign works to influence a broad range of stakeholders to support its efforts in creating clean technology to solve environmental problems (GE, 2012). There is concern, however, about... Sat, 14 Dec 2013 11:09 EST http://www.inquiriesjournal.com/articles/834/corporate-use-of-environmental-marketplace-advocacy-a-case-study-of-ges-ecomagination-campaign http://www.inquiriesjournal.com/articles/665/green-alliances-collaboration-between-businesses-and-environmental-advocacy-organizations By Anam Qudrat - The use of the familiar “command and control” approach to coerce businesses with government interference in order to raise awareness of the damage caused to the external environment proves to be ineffective, resulting often in violence and no long-term plan to introduce environmental consciousness (Livesey, 1999). Instead with the promotion of mutual collaboration, the concept of market based environmentalism emerges where ecological alternatives are made attractive to businesses so they can adopt them independently (Azzone & Bertele, 1994). Under this methodology, businesses are... Fri, 20 Jul 2012 08:05 EDT http://www.inquiriesjournal.com/articles/665/green-alliances-collaboration-between-businesses-and-environmental-advocacy-organizations